A practice in EYEWEAR
OBJECTS · MATERIALS · CULTURE
I SHAPE distinctive COLLECTIONS through FORM, colour and MATERIAL. I BELIEVE these elements WORK together to give a COLLECTION its CHARACTER, create COHERENCE and make a design RECOGNISABLE.
Creative Direction
FROM VISION TO COLLECTION
Together with my global knowledge of the eyewear market, my customer-centered approach helps to bring coherent creative directions to your brands, drive your projects efficiently and support your business activities.
In an innovative and competitive market, fresh ideas, attention to details and perfect execution can give your brands a wider breadth and improve overall performance in order to meet the level of expectations of your customers. By taking the lead or simply supporting your teams, the following creative direction services can be provided:
Concept development
Product development
Branding activities
Definition of design strategy
Art direction for your creative team
Color and material references, shape guidelines
Eyewear Design
FROM IDEA TO PRODUCT
Together, we’ll look deep into your core values, past and future trends in order to capture the essence of your brands and products. From there and in accordance with your strategy, we will shape your future collections and give birth to commercially successful products.
For men, women or kids, I’ll put my proven expertise at the services of your brand. Those include (but not limited to):
Sketching
Creation of mood boards
Definition of collection structure
Material selection
Color structure
Creation of design codes/guidelines
Preparation for product development and production
CMF
FROM HARMONIES TO PALETTES
Colour and material are essential to a collection’s identity. I develop considered palettes and material combinations that translate a brand’s DNA into distinctive, coherent and lasting eyewear.
Drawing from my material library, industry experience and knowledge of colour, I balance creative direction with trends, production constraints and durability.
Colour & material direction
CMF concepts & combinations
Material selection
Colour architecture
Trend & seasonal direction
Packaging Design
FROM FUNCTION TO EXPERIENCE
With three years of experience in a packaging design agency in Japan, I bring a particular sensitivity to form, materials, detail and the experience of opening and handling a product.
I design packaging that feels simple, refined and coherent with the identity of the brand — from structure and materials to graphic details and finishes.
Packaging concept & construction
Material & finish selection
Graphic design
Pattern & surface design